Written by Jake Quintanilla for the 4A's MAIP
The Mi Casa Es Su Casa Network (MCESC) network is a non-profit organization founded by Multicultural Advertising Intern Program (MAIP) alumni dedicated to educate, celebrate and represent the latino and hispanic communities through the advertising, public relations, media and entertainment industries.
MCESC is launching the “Por La Gente” campaign to help affected areas and communities in Houston, TX, Puerto Rico, Mexico City, MX, Florida and the US Virgin Islands. The organization is seeking volunteers, sponsors and agencies to host an “Es Lit” happy hour. “Es Lit” is a happy hour event series where professionals are welcomed to engage with their colleagues the best way they know how, over drinks. Participating agencies and their employees will be invited to the “Por La Gente” benefit night event in New York City on December 5, 2017.
The benefit event will encourage members of the advertising, public relations, media and entertainment industries to embrace Latino culture and allow them to donate to “Por La Gente Support Fund,” a fundraising initiative established to provide monetary and supplies relief to communities affected by recent natural disasters, as well as beneficiaries of Deferred Action for Childhood Arrivals (DACA).
Companies and agencies interested in hosting an “Es Lit” happy hour, sponsorship opportunities or volunteering can contact Jake Quintanilla, President and Founder of MCESC, at jake.a.quintanilla@gmail.com or mcesc.network@gmail.com.